First of all, everyone reads all of their own mail. Especially if it has YOUR name on it. 

So while the gatekeepers were monitoring an inbox & manning the phones, my direct mail pieces were slinking right passed them, straight into the arms of the business owner I was trying to reach. 

Think about it, if you can’t even get in contact with the person you want to hire you, your chances of getting hired are a big fat ZERO. 

Second of all, it’s a long form format. 

That means I can actually lay out a FULL case for myself in a letter. I can tell them why I’m the best person for the job. I can show them my results. Tell them my story, etc. 

Things like cold calling & email don’t allow you to do that. 

Third of all, it positions you much better than an email or social media would do. If you send someone a letter, they know it cost YOU money to do it… which insinuates you actually have some. 

Fourth, the letter itself is a showcase for your writing strength. I mean if you write a compelling letter to hire you, the natural conclusion for the prospect is that you can do the exact same thing for them. 

Last, but certainly not least, a letter allows you to control what the prospect sees of you. Every time you reach out to someone on the internet, they’re going to Google you. 

They’re going to look at your social media. And if you’re a mess, you’ve disqualified yourself. 

With a letter, you can hamper that, because they have very little information. They have to use the information presented INSIDE the letter to make their decision, and not the wide-world of the internet. 

That’s why every time my business has tanked, or I’ve gotten fired all of a sudden…

… all I do is print off 50 of my letters, sign em, stamp em, seal em, and walk the 10 ft to my mailbox and I’m off to the races again. 

It’s cheap, effective, and always gets me out of a bind. 

Plus, when you actually start making money, you can steamroll it like I did.